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Yeet Marketplace

Group-buying e-commerce marketplace built from the ground up, enabling rapid fulfillment, same-day delivery, and scalable operations.

PHPAWSJavaScriptStripeZend Framework

Highlights

  • Secured $1M pre-seed funding as part of the founding team
  • Built and scaled the platform from wireframes to production
  • Led a 10-person team across engineering and operations
  • Developed warehouse and fulfillment systems enabling same-day delivery
  • Selected as Techstars Retail Innovation Accelerator pre-finalists
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Yeet Marketplace

The Problem

Launching a group-buying marketplace required fast fulfillment, operational precision, and scalable infrastructure.

  • Complex logistics and order coordination at scale
  • Need for rapid fulfillment and same-day delivery
  • High operational overhead without automation
  • Unvalidated UX and business assumptions

The Solution

A full-stack e-commerce and operations platform was built to support growth and efficiency.

  • Built a custom marketplace platform from wireframes to launch
  • Developed warehouse and fulfillment tooling to optimize operations
  • Integrated payments, tax, and messaging services
  • Validated UX through focus groups and multivariate testing

The Results

The platform achieved operational scale, investor validation, and strategic acquisition.

  • Secured $1M in pre-seed funding
  • Improved fulfillment speed and accuracy
  • Expanded team to 10 contributors
  • Selected as Techstars accelerator pre-finalists
  • Acquired by foreign investors

Technical Architecture

Frontend
PHP, JavaScript, HTML, and CSS
Backend
AWS EC2, Linux RHEL, Zend Framework
Database
MySQL, RDS, S3
Integrations
Stripe, Twilio, TaxJar, MailChip, Google Analytics, GTM