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Powerade Swing 4 the Fences

Custom Facebook campaign experience for Powerade, built to drive engagement through interactive content and social participation.

JavaScriptHTMLCSS

Highlights

  • Built a custom Facebook page experience for a Powerade sports campaign
  • Implemented interactive elements designed to increase user engagement
  • Worked within Facebook platform constraints to deliver a branded experience
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Powerade Swing 4 the Fences

The Problem

Powerade needed an engaging social campaign that could live natively within Facebook while encouraging participation and brand interaction.

  • Standard Facebook posts limited campaign engagement
  • The platform imposed strict technical and design constraints
  • Campaign content needed to feel interactive and shareable

The Solution

A custom Facebook page experience was developed to deliver interactive, campaign-driven content.

  • Built an interactive experience optimized for Facebook users
  • Introduced campaign mechanics to encourage participation
  • Ensured compliance with Facebook platform and security rules

The Results

The campaign delivered a stronger brand presence within Facebook and encouraged user interaction.

  • Created an engaging social campaign experience
  • Improved interaction beyond standard social posts
  • Delivered a reliable, on-brand Facebook application

Technical Architecture

Frontend
JavaScript, HTML, CSS
Backend
Campaign logic
Database
User interaction data
Integrations
Facebook API