← Back to Work

Fortune International Realty

fir.com | Enterprise real estate platform and admin suite for managing global luxury listings, broker relationships, and MLS/RESO integrations.

WordPress (Custom)PHPMySQLJavaScriptSassBootstrapWP EngineMLS RESO Web APIGoogle AnalyticsGoogle Maps API

Highlights

  • Led a team of 4 developers to build a new admin platform for managing global luxury listings and broker relationships.
  • Integrated MLS/RESO Web API to standardize listing ingestion and support advanced search and filtering.
  • Migrated data from a legacy platform, including normalization/standardization to ensure consistency across sources.
  • Implemented SEO + marketing improvements with technical SEO foundations and usability upgrades.
  • Delivered a scalable deployment setup on WP Engine with structured environments and release workflows.
View LiveWork With Me
Fortune International Realty

The Problem

FIR needed a modern platform to manage high-end global listings and broker relationships while improving search, operational clarity, and marketing performance.

  • Legacy platform limited visibility into broker relationships and listing operations
  • Inconsistent listing data across sources made search and presentation unreliable
  • SEO and usability gaps reduced discoverability and increased user friction
  • Migration risk: large volume of legacy data with mixed formats and standards

The Solution

Delivered a custom WordPress platform and admin suite focused on data consistency, operational visibility, and SEO performance.

  • Built an admin platform for managing brokers, teams, and property operations
  • Integrated MLS/RESO Web API and standardized listing data
  • Migrated and normalized legacy data into the new system
  • Improved technical SEO, performance, and site usability
  • Deployed and maintained the platform on WP Engine

The Results

The new platform streamlined internal operations and improved the customer-facing experience, setting a stronger foundation for growth and marketing.

  • Increased transparency and control over broker relationships and listing management for HQ teams
  • More consistent listing quality and improved reliability of search and filtering experiences
  • Stronger SEO foundation and analytics visibility for ongoing marketing iteration
  • Successful migration from legacy systems with standardized data ready for future expansion

Technical Architecture

Frontend
PHP, JavaScript, HTML, and CSS
Backend
WordPress CMS, WP Engine
Database
MySQL
Integrations
IDX integration, RESO Web API, Google Maps, Google Analytics