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Fiat Abarth
Interactive campaign microsite highlighting the Fiat Abarth brand, performance identity, and model features.
JavaScriptHTMLCSS
Highlights
- Developed an interactive brand experience for the Fiat Abarth lineup
- Implemented motion-driven UI and rich media to emphasize performance and design
- Collaborated with creative and brand teams to translate campaign vision into web
The Problem
Fiat Abarth required a bold digital experience to communicate its performance-driven identity and stand out within automotive marketing.
- Need to convey brand personality beyond traditional car specs
- High reliance on visuals and motion risked performance issues
- Campaign content needed to be flexible for updates and reuse
The Solution
A custom campaign microsite was built to combine storytelling, motion, and performance.
- Built a high-impact, motion-driven campaign experience
- Integrated rich media to showcase design and performance
- Structured content for clarity, speed, and campaign flexibility
The Results
The site delivered a strong brand presence and engaging digital campaign experience.
- Enhanced digital expression of the Fiat Abarth performance brand
- Delivered a visually engaging, responsive campaign site
- Supported marketing and brand storytelling objectives
Technical Architecture
Frontend
JavaScript, HTML, CSS
Backend
Content delivery
Database
Static content
Integrations
Media, analytics